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Proximity to nature and precision science
At PURE STORY, we believe that the best skin care begins where nature meets science. Bioidentical ingredients are the essence of this philosophy – substances that are identical to those found naturally in your body. The skin recognizes them as its own. It accepts. It incorporates them into its natural processes of regeneration and protection.
It is the biocompatibility that makes our dermocosmetics work effectively and without the risk of disturbing the skin’s natural balance.
Why does bioidentical mean effective?
Your skin is a complex ecosystem. Every element – from the hydrolipid barrier to the repair mechanisms – works together in harmony. When it lacks natural components such as ceramides, squalane and cholesterol, the skin becomes dry, sensitive and more susceptible to irritation and signs of aging.
By replenishing these missing elements, we restore the balance of the skin. It’s like restoring its natural rhythm – only then can it function in full harmony.
Proximity to nature, precision science
Bioidentical ingredients can be sourced directly from nature – such as vitamin E, cholesterol or lactic acid – or obtained in a laboratory, if they are more pure and stable in that form. Regardless of the source, they always have the same chemical structure as their natural counterparts in the skin.
Science allows us to isolate, purify and combine them into formulas that nourish and support the skin at the cellular level.
We don’t copy nature – we use its resources and knowledge to make them work even more effectively.
Bioidentical cleansing – the first step of conscious care
Even the most advanced serum or cream needs the skin properly cleansed and prepared for further care. That’s why our makeup remover milk CLEANSING MILK delivers bioidentical ingredients from the very first step, such as:
- Lactobionic acid – promotes hydration and soothes,
- Urea – a natural component of NMF, is responsible for the elasticity of the skin,
- Alpha-D-tocopherol (vitamin E) – has an antioxidant effect,
- Sodium lactate – strengthens the skin’s ability to retain water.
It’s more than makeup removal – it’s the beginning of regeneration:
- Rebuilds the hydrolipid barrier instead of compromising it,
- Supplements the elements of the natural NMF,
- Prepares the skin for the next stages of bioidentical care.
In application tests, 100% of people confirmed that their skin became clean, moisturized and visibly soothed after using the lotion.
Bioidentical support every day
Bioidentical support every day
Providing your skin with what is naturally right for it every day is the best investment in its health and youthful appearance. Our formulas:
- regenerate the protective barrier – thanks to ceramides, lipids and NMF components,
- protect against oxidative stress – thanks to vitamin E and coenzyme Q10,
- promote collagen and elastin synthesis – improve skin tone and elasticity.
This is care in harmony with nature – working in the rhythm that your skin knows best.
Care that speaks the language of your skin
At PURE STORY, we believe that the luxury of care lies not in the number of steps, but in the quality and precision of the formulas. Start your day with
It’s a complete care where science and nature speak one language – the language of your skin.