Sensitive skin from A to Z. Your source of knowledge from PureStory

“Sensitive Skin from A to Z” is the place where you will find reliable, expert knowledge created for people with sensitive, vascular and reactive skin.

We combine medical expertise, modern dermocosmetology and the daily needs of skin that needs more care.

All so that you can consciously choose what really works – and what your skin will love.

How is sensitive skin different from allergic and vascular skin?

In the world of skin care, everything is often lumped together: irritated skin = sensitive skin. Meanwhile, these terms have different meanings – and understanding the differences is the first step to effective skin care.

Sensitive skin – what does it actually mean?

This is skin that reacts more strongly than average to external factors (wind, temperature change, cosmetics, stress). It can burn, itch, be red – even though theoretically you are doing everything “right”.

It is not always visible to the naked eye. But you can feel it.

Allergic skin – when the immune system says “no”

Here the reaction is more specific and linked to immune mechanisms. An allergy is the body’s defensive reaction to a specific allergen – such as a preservative, fragrance or plant ingredient. Symptoms include reddened cheeks, flaky skin, hives, rashes and even mild swelling of the skin.

Vascular skin – redness not only from emotions

It is characterized by dilated blood vessels and a tendency to erythema. It often reacts to temperature changes, spicy food, alcohol, and stress. It is prone to microinflammation and can be the first step toward rosacea.

Care begins with understanding.

If in doubt, choose products for sensitive skin with as short a formulation as possible, without fragrances and alcohol.

Check out our products created for the most demanding complexions

7 common mistakes in sensitive skin care

Sensitive skin does not forgive mistakes. And at the same time – we make them very often. Here’s a list of the most common mistakes that worsen its condition instead of helping.

Strong gels, sonic brushes, two-step demakeys with oils – can irritate the hydrolipid barrier and make the skin “protest”.

Instead: choose a gentle syndet-based milk that does not disturb the skin’s natural protective layer.

The more products, the greater the risk of reaction. Sensitive skin likes simplicity and repetition.

Instead: build care based on 3 steps – cleanse, soothe, moisturize.

Sensitive skin is more quickly micro-damaged by UV radiation, which exacerbates erythema and irritation.

The solution: use SPF 30 or 50 sunscreen always! Before sun exposure, no exceptions.

“This one makes me allergic, I’ll try that one” – and so on every week. Skin needs stability, not constant experimentation.

Instead: give yourself and your skin a minimum of 2 weeks to evaluate the performance of the cosmetic.

Redness, burning, feeling hot – these things will not “pass on their own.” It’s a signal that something is wrong.

Instead: reduce the number of products, introduce a soothing cream and watch the reactions.

Enzyme scrub “to refresh”, serum “because it was on promotion”. – sound familiar?

For sensitive skin – less is more.

Many people think: “I have oily but sensitive skin – I don’t need moisturizing”. Error!

Moisture = protective barrier.

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